10 Email Marketing Statistics You’ve Never Heard Of (But Need to Know)

Building, maintaining and marketing to an email list is a crucial aspect of any successful marketing strategy. Yet, amidst all the common advice, there are some lesser-known statistics that can make a significant impact on how you go about nurturing your list. I've put together a top-ten list of surprising email marketing stats that will help you boost your email marketing game.

Fact 1 - Email Lists Decay by 22.5% Every Year

Did you know that, on average, email lists lose about 22.5% of their subscribers annually? This is due to changes in email addresses, lack of interest, or subscribers marking emails as spam. Regularly updating and cleaning your email list is essential to maintain its effectiveness.

If you're not sure how to do this, start with your email platform. Most platforms (Hubspot, Klaviyo, etc) will have documentation on how to clean up your lists or remove unengaged users. When in doubt—READ THE SUPPORT ARTICLES!

Fact 2 - Emails with Personalized Subject Lines Are 26% More Likely to Be Opened

Personalization isn't just about using the recipient’s name. Emails with personalized subject lines see a 26% increase in open rates. Tailoring content based on user behavior and preferences can significantly improve your email engagement.

Fact 3 - Segmented Email Campaigns Have a 14.31% Higher Open Rate

Segmenting your email list can lead to a 14.31% higher open rate. Additionally, segmented campaigns boast a 100.95% higher click-through rate. By targeting specific groups with relevant content, you can enhance both engagement and conversion rates.

How do you segment?? Well, you can start by looking at your previous email stats then sort by the activities each recipient is doing. Who is opening but not clicking? Can you entice them with a strong CTA? Try it! Test test and test so more to find your sweet spot.

Fact 4 - Mobile-Friendly Emails Improve Click Rates by 15%

With a majority of emails being opened on mobile devices, ensuring your emails are mobile-friendly can increase click rates by 15%. Responsive design is no longer optional—it's a necessity for effective email marketing.

Fact 5 - Double Opt-In Email Lists Have a 25% Higher Click-Through Rate

Double opt-in might reduce your initial list size, but it ensures that your subscribers are genuinely interested. This can lead to a 25% higher click-through rate, as engaged subscribers are more likely to interact with your content.

Fact 6 - Welcome Emails Generate 320% More Revenue on a Per Email Basis

The first interaction with a new subscriber is crucial. Welcome emails generate 320% more revenue on a per-email basis compared to other promotional emails. They set the tone for future communications and can significantly boost your initial engagement.

Fact 7 - Re-Engagement Emails Can Recover 12% of Inactive Subscribers

Don't give up on inactive subscribers. Re-engagement campaigns can recover up to 12% of dormant subscribers. Regularly cleaning your email list and sending targeted re-engagement emails can breathe new life into your email marketing efforts.

Hint - a lot of email platforms now provide templates or pre-built flows for re-engaging subscribers. Look for these before you spend a ton of time building your own!

Fact 8 - Email Marketing ROI is 4200% (or $42 for Every $1 Spent)

Email marketing continues to deliver an impressive return on investment. With an ROI of 4200%, or $42 for every $1 spent, it outperforms many other digital marketing channels. Investing in email marketing is a smart move for any business.

Fact 9 - Videos in Emails Can Increase Click Rates by 300%

Incorporating video content within your emails can boost click rates by up to 300%. Videos are highly engaging and can convey your message more effectively than text alone. Consider adding videos to your email marketing mix to capture more attention.

Fact 10 - Triggered Emails Have a 70.5% Higher Open Rate

Automated, behavior-triggered emails, such as cart abandonment reminders, have a 70.5% higher open rate. These emails are highly relevant and timely, making them more effective at engaging customers and driving conversions.

Understanding and leveraging these lesser-known email list building statistics can help you refine your email marketing strategy. From personalization to mobile optimization, each of these insights offers a way to enhance engagement and improve your overall results.